Marketing & Management plan

Underfloor heating 

Underfloor heating's cost of installing varies by boiler quality and brand, also pipeline's type. But, usually, it takes around $20 per square feet with moderate brand and pipe type. In contrast, central air and heat system in the US is comparably cheaper than underfloor heating. It might take from $0.29 per sf to $5 per sf. At least, underfloor heating cost for installing is 4 times more expensive than central air heating. 

1100 Trinity Mills heating system cost for installing

- underfloor : $20*220,000=$4,400,000

- Central air : $5*220,000=$1,100,000

Buyer charge for underfloor heating

-Cost for heating system increases $15 per sf

  --> 3,300,000(4,400,000-1,100,000)/220,000=$15

Marketing Plan for underfloor heating

There are two ways to cover the cost of installing underfloor heating. One of them is sharing the cost between a developer and a buyer. Each part could charge $7.5 per sf. Then the price of condos would increase from $125 per sf to 132.5 per sf. And, in this assumption, this project still has feasibility if the occupancy rate is over 90%. 

  - The total amount money that the developer can earn from this development is ($125x110,000)+($132.5*110,000)=$28,325,000

  - Total construction cost with underfloor heating is $22,300,000+3,300,000=$25,600,000

  - 25,600,000/28,325,000=0.9

The other way is giving options to a buyer whether they buy a condo with underfloor heating system or not. If they want to buy the condo which has underfloor heating system, they should pay $15 more per sf . 

Green Roofing 

Estimation for green roofing has very wide rage of price. I assume 5,000 sf of green zone on rooftop. And, the type of green roofing is the Paks type. According to the estimation calculator of Green Roof Blocks, the total price for green roof is $72,119.50.

1100 Trinity Mills green roofing cost for installing

5,000sqft = $72,119.50

Marketing plan for green roofing

A developer could rent this green roofing area to residents for urban agriculture uses. If the developer rent this $3 per sf, simply payback year is 5 years. And, this green roofing area could be maintained by Home Owners Association in 1100 Trinity Mills after 5 year. 

LED Lamp's marketing plan

The developer could hand over the decision to buyers about installing LED lamps. If they want to have LED lamp in their house, buyers should pay additional charge. For this,  the developer has to explain about benefits of LED lighting and short payback period. And, the developer should install LED lamps in public space. 

Management Plan

1100 Trinity Mills will be managed by HOA(Home Owners Association). HOA will represent 1100 Trinity Mills after this condo building is built.

HOA has right to correct monthly fee for management from owners. A owner might pay around $150 to $250 per unit. Annual budget for 1100 Trinity Mills is around $400,000. It would be used for paying salary of a manager. And, also, it will cover cost of maintaing green roof and LED lamp in public zone in 1100 Trinity Mills. 

And, 10% of the annual budge will be reserved for improvement or remodeling condos in the future.